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‘ODDS’ – A Great Effort but less inspiration and more pity

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I regularly watch ‘ All About Ads ’ on NDTV Prime, thanks to it I came to know about two digital ad campaigns, one is ‘Odds by Addidas’   and the other is ‘Uber moves Shankar’   I would have not known about these campaigns otherwise, so thank you All About Ads. ‘Odds by Addidas’ is only on the internet, whereas the Uber campaign is on internet and is supported by press ads. In this article I will discuss the ‘Odds by Addidas’ ad campaign, I would also like to discuss the Uber campaign but I will keep it for later. The ‘Odds by Addidas’ campaign is different from others for two reasons; firstly, it is strictly on the digital platform – no TV, press or any other media. Secondly, through this ad campaign Addidas offers a special pair of shoes for para-athletes, the pair could comprise two lefts or two rights shoes, for athletes with one foot. The shoes can be bought from their site www.shop.adidas.co.in . The idea of having two lefts or two rights came from Taproot Dentsu India, the ad a
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It is cold press time

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 Usha International, a company well-known for its sewing machines, fans and other electrical appliances has launched Usha Nutripress Cold Press Juicer this year. As the name suggests the product uses the cold press process for extracting juices. The message in their advertising campaign is very clear – since the product uses cold process the food is healthier and tastier. The brand name Nutripress itself suggests nutrition. After seeing the ad campaign, my immediate thought was – since Usha Nutripress is cold press juicer, does that mean the other brands of juicers which do not use cold press generate heat? What exactly is cold press? Recently I happened to notice an article in a newspaper supplement that explained as to why and how cold press juicers help in retaining nutrition of fruits and vegetables, it also explained that other juicers actually generate heat that can destroy much of the nutrition value of fruits and vegetables. If I remember right Usha Nutripress was launched in s
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Short comments- Burger King, Sulekha Anti-Jugaad, Eye Spa

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Burger King – Take a little help from Mc Donald’s In the burger business or let’s say in the informal restaurant business McDonald’s is the leader with the largest number of outlets. There is always a Mc Donald’s within reach. In this ad Burger King acknowledges Mc Donald’s strength and tries to use it to its advantage; this indeed is a bold thing to do. The impression that this ad attempts to leave in the consumers’ mind is that Burger King is far better than Mc Donald’s and it is worth every effort to go to a Burger King restaurant even if it is distantly located, and even if you need have a light snack at Mc Donald’s (Mc Drive) on the way, the effort is certainly worth it. The ad tries to make you feel that Burger King is a massive brand and that Mc Donald’s is relatively a small player playing a supporting role. For the Burger King consumer I feel, the ad strengthens the brand Burger King and for someone like me who has never tasted Burger King, I do feel like trying it out after
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Noodles War

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Maggi Noodles has been in the Indian market for close to three decades and was going from strength to strength till on the fateful day of June 5, 2015 Food Safety and Standards Authority of India (FSSAI) ordered Nestlé India Ltd. to withdraw all nine variants of the product from the market because it considered the product to be unsafe and hazardous; lead and monosodium glutamate was found to be above permissible limits, hence unsafe for human consumption. Maggi Noodles was not the only product to be banned, other brands in the category also faced the music. I do not wish to go into the details of this case since this blog; Advertising Opinions is only about advertising and communications, so I will restrict myself to commenting only on how Maggi and its competitors communicated with their consumers before, during and after the ban was lifted. Maggi is the leader in the category of instant noodles with about 65% market share as reported in the media; its closest competitor is Sunfeast
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Effective Communication through 4G

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Most TV viewers would have taken notice of the Airtel 4G advertising campaign. An ad campaign such as this is successful not just because of the money spent to splash it all over the but also because of the meaningful message and excellence in the execution. Airtel is the very first telecom company to introduce 4G services and it had launched a hard-hitting campaign for its 4G network in the year 2015, the campaign continues till this day. The very first TV commercial in this ad campaign is 'The Airtel Challenge' which shows a contest happening between two young ladies using mobile phones on a rooftop of a house in an old ‘mohalla’ or an old residential area. One of the two contestants is the Airtel 4G girl; needless to say that the Airtel 4G girl wins hands down much to the amazement of the people gathered there. I do not need to go into details of the ad because the same has been embedded below, in case you are unable to view the video here you can view it on YouTube by clic
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