Cutting Clutter with Technology
“I want the ad to stand out of the clutter” says the client to his ad agency, this remark has the agency guys going back and trying to figure out how to make the ad stand out. At other times the agency boasts before the client “This ad will cut through the clutter”. How does one cut through the clutter? How do you get your ad noticed and remembered? This has always been the concern of most advertising professionals anywhere in the world. Today technology can be used to get your ad noticed and cut through the clutter. In September 2010, in India, readers of The Hindu and The Times of India in the cities of Mumbai, Delhi, Bangalore, Pune and Chennai experienced a ‘talking newspaper ad’ of Volkswagen Vento; this ad created a sensation and truly stood out of the clutter, I am sure that the other ads in the newspaper that day hardly got noticed; I had written a post on this, please click here - Talking Newspaper, what next moving pictures in a newspaper? I