Advertising Opinions

While watching Ke Hobe Banglar Kotipoti or Kaun Banega Crorepati in Bengali hosted by Sourav Ganguly I came across an ad in Bengali for a biscuit brand called Googly. I do not wish to comment on this ad but I would like to share it. As it appears Googly is local brand in West Bengal or perhaps in Eastern India (I really don't know) which might not be known in other parts of India; I did not know about it until I saw the ad. There is nothing in the ad to make it memorable, yet I found it quite interesting. The ad uses 3-D animation and the main character is quite obviously a cartoon version of cricketer Sourav Ganguly. Whether Sourav Ganguly's consent was taken for this ad I do not know but the advertisers did a clever thing by showing the ad in the TV programme hosted by Sourav Ganguly himself. Watch the ad below:      

Barbie -- Receptionist to Katrina Kaif From an ordinary receptionist to film star Katrina Kaif, Barbie doll in India has come a long way. Receptionist to film star? That calls for some explanation. Way back in 1987 Leo Toys tied up with Mattel Inc. As result of this tie-up the company Leo Mattel introduced several popular international brands in India—the Barbie doll was one of them. Barbie doll's first ever commercial While Barbie doll was launched way back in 1959 in U.S.A., for Indian children of the early nineties Barbie was a fairly unknown brand. The company and its agency Advertising Avenues set about introducing the brand in India. After the usual set of ads the agency hit upon the idea of featuring a live Barbie along with the doll in a television commercial. The Creative Director, Advertising Avenues told me that after a fruitless search for a tall, slim girl their eyes fell on their receptionist who happened to be tall – if memory se