Advertising Opinions

Perfetti is known for its brands like Alpenliebe, Center Fresh, Big Babol, Happydent, Chlormint, Mentos and others. What is interesting is that humour has been used very effectively in promoting these brands over several years. The company has now entered the snack food business with Stop Not Golz . Following their tradition the advertising for Stop Not Golz also takes the humour route. The TV commercial shows a battle scene, soldiers are busy fighting except for one soldier (for the sake of convenience let me call him the Golz soldier) who is absolutely unconcerned about the battle; his attention is only on a pack of Stop Not Golz . Though I have always enjoyed watching Perfetti product ads because of the humour and I also rate them very high, this ad of  Stop Not Golz is absolutely in bad taste and blatantly disrespectful to the armed forces, all in the name of humour. No the ad is not funny at all although it pretends to be. There is a sequence in the ad which shows another soldi

Ever since the insurance sector opened up several new players have entered the fray, each trying to make a place for itself. In the good old days the life insurance sector was synonymous with Life Insurance Corporation of India or LIC, a public sector undertaking, which was the only player. Since there was no competition the advertising was relatively basic. LIC did not have to worry about competition; it only had to fight resistance of people towards life insurance.   Times have changed, now there are many private players, at least 22 of them other than LIC. Life insurance plans earlier comprised mainly of whole life and endowment and few others. Today we have ULIP linked policies, special policies for children’s education and more addressing different needs. Not only have the offerings of life insurance companies become innovative, ads have also become interesting. Aviva Life Insurance and ICICI Prudential Life Insurance rely on celebrities – Sachin Tendulkar ( Aviva ) and Amitabh B