Stop This Stupidity
Perfetti is known for its brands like Alpenliebe, Center Fresh, Big Babol, Happydent, Chlormint, Mentos and others. What is interesting is that humour has been used very effectively in promoting these brands over several years. The company has now entered the snack food business with Stop Not Golz . Following their tradition the advertising for Stop Not Golz also takes the humour route. The TV commercial shows a battle scene, soldiers are busy fighting except for one soldier (for the sake of convenience let me call him the Golz soldier) who is absolutely unconcerned about the battle; his attention is only on a pack of Stop Not Golz . Though I have always enjoyed watching Perfetti product ads because of the humour and I also rate them very high, this ad of Stop Not Golz is absolutely in bad taste and blatantly disrespectful to the armed forces, all in the name of humour. No the ad is not funny at all although it pretends to be. There is a sequence in the ad which shows another s...