Advertising Opinions

 Last year we saw an interesting TV campaign by Union Bank of India. It was a three ad campaign featuring Ajit Tendulkar (Sachin’s brother), Aruna Anand (Vishwanathan Anand’s wife) and Manoj Singh (Vijender Singh’s brother) and was listed among the top ten in 2011 by All About Ads (NDTV Profit). This campaign is based on the insight that an individual does not fulfil his dreams only through his own efforts, but people close to him have crucial roles to play in fulfilling his dreams; this is the theme of the campaign as well. The actual advertising message, to my mind, is that Union Bank of India can help you achieve your dreams; this message is not said in so many words but is implied. The campaign is targeted at the youth who have dreams and need some help, in this case financial, to achieve them. The Bank had also organized an event in Mumbai where people we invited to talk about their dreams and Union Bank offered to help them fulfil them through their various loans which are av...

In the post below my co-blogger Shilpi Bose makes her observations on acting by models in three TV commercials which were released in the year 2011.   Aroop Bose  When films are discussed or reviewed, the review or discussion focuses on the story, script, direction other technical aspects and above all the performances of the actors. However when ad films are discussed, what do you hear? Is the ad cutting through the clutter? Has it managed to grab the attention of the target audience? What was the advertiser’s message? Nothing wrong with this after all the whole purpose of an ad is to grab attention, but I have very seldom seen anyone drawing attention to the performance of the actors in an ad film. I think that is pity for good acting helps grab the audience attention.  Sometime back I had done this post -- Celebrity Non-Actors and Non-Celebrity Actors which focused on good acting. Now once again I would like to highlight some more ads where the acting riveted my...

In this post I would like to briefly discuss my favourite ads of the year 2011: Policybazar.com Airtel Bournville Tata Sky – Poochneme kya jata hai Volkswagen – Metallic press ad Tanishq – Mr. & Mrs. Bachchan Greenply Laminates – Always Hoyenga   I have also given links to our earlier posts or to the relevant TV commercials, so read on ... Policybazar.com This is a very entertaining and humourous TV commercial. It shows a man being turned into an ullu or owl quite literally. What I like most in the ad is the manner in which the voice-over says “ Ullu banna koi achchi baat to hai nahin… ” (Becoming an owl is not really a good thing). Ullu banna is a Hindi phrase meaning getting fooled or cheated. Humour has been used very effectively to convey the message that one needs to do a proper study before buying an insurance policy and Policybazar.com will help you do that. Link to the ad Policy Bazar Ad - Ullu Campaign   Airtel   This TV commercial has an ...