Apollo Munich - Optima Restore
Apollo Munich Health Insurance has been running a multi ad campaign called ‘Unbelievable’ for their Optima Restore plan on TV for some months now; there are three ads showing real people and there are animated ads running side by side as well. Until recently I couldn’t react to these ads (showing real people) because I simply did not understand what was happening. I wondered why did the young lady get into a suitcase while the man looked on in ‘The Contortionist’ ad or what did the bare bodied man possessing magnetic powers, with spoons, knives and other such items stuck to his person convey to the viewers in ‘The Magnetic Man’ ad and what was the man with balloons doing in ‘The Balloon Man’ ad? The message sought to be communicated in these ads is quite simple, that Apollo Munich has unbelievable offers which would benefit people; the lady in the suitcase, the ‘magnetic’ man and the balloon man were analogies because of the unbelievable things they did; hence they were supposed