TRAI is trying to regulate TV ads
The Telecom Regulatory Authority of India (TRAI) feels that it is time to begin regulating ads on TV. The suggestions made by TRAI are: Restricting ad time to 12 minutes per hour in case of free-to-air channels like Doordarshan, for pay channels it has suggested a limit of 6 minutes per hour. It has suggested certain restrictions in case of sports events. It wants to do away with part screen or window ads. These and more suggestions have been made by TRAI in order to ensure that the viewers have a pleasant TV viewing experience; for more information on this please read TRAI says too many ads on TV, wantscurbs and TRAIreviews ad time policy for TV channels . According to reports TV channels are not too happy with TRAI’s suggestions because it could bring about a fall in their ad revenues. I personally think it is high time some regulations are brought in from the authorities unless the channels decide to self-regulate. Looking at the matter from the advertiser’s point of view I won