Advertising Opinions

My co-blogger this time gives her observations on simple but effective advertising, made even better by good acting. Read on. Aroop Bose Simple Advertising with Good Acting By Shilpi Bose Talk to any advertiser or marketer they will inevitably talk about cutting through the clutter and grabbing the attention of the target audience. In order to achieve this goal, advertisers take various routes to grab eyeballs. Personally what works for me as a viewer is simple straight forward advertising coupled with some real good acting and which communicates the message unambiguously.   Here is my pick of some recent ad films that drive home the message without beating around the bush, with simplicity, good acting and what’s most important not using a celebrity. The recent Prestige Induction Cook-Top commercial tops my list. What I liked about this ad is its simplicity, there is just this one character with those typical mannerisms – notice the way he gestures with his hands- and that underlin...

I would like to put down some thoughts and comments on some of the recent and current ads: Corelle, Parachute Scalp Therapie, Makemytrip.com, Sonic branding -- Storyboard, Frooti, Monster.com and Fanta.   Corelle The ad says that in order to demonstrate that Corelle Glass Dinnerware “is still as durable as ever” the runway was greased. The ad shows a model fall and drops the Corelle plate she was holding, but the plate does not break. This is one of oddest ads I have ever seen. Are they using humour in the ad? By the look of the ads it does not seem so, in fact it is a bit horrifying to see the lady fall suddenly. Surely there are other ways to show the durability of the product. Parachute Scalp Therapie I think ad filmmakers go a little overboard at times with postproduction to give ‘a look and feel’ to an ad. The Parachute Scalp Therapie ad is one such example, I think the postproduction part was a bit overdone especially the model was worked upon to such an extent that...