Godrej Security Solutions -- Peace of mind
The ad I am writing about is that of Godrej Security Solutions – ‘ Ab Musibat Se Darna Kaisa’, the product is Godrej High Tech Home safes. This ad shows two burglars trying to pry open a safe in a home while the couple is not bothered. When the lady asks what is the matter t he man calmly replies, "Kuch nahi, vo chor hai". Clearly he is not the least concerned by the fact that two burglars are in his home and are trying to open the safe, but the man’s only problem is that he is disturbed by the noise the burglars are making while try to force the safe open, so he picks up his ear plugs and wears them, after that both go to sleep. The burglars in the mean time decide to take a snack break after being unsuccessful in opening the safe. The ad has a light touch of humour; the script of the ad is totally absurd and can never happen in real life. But exaggeration and absurdities have always been used in for advertising; there is nothing wrong with that. The purpose of using ex