43rd International Film Festival of India
The above is the first press advertisement of the International Film Festival of India currently being held in Goa, this appeared in the Times of India on November 16, 2012. This was followed up by two other ads one on November 18, 2012 and the other on November 20, 2012, that is on the day the festival commenced. These ads created by Directorate of Advertising and Visual publicity (DAVP) are visually appealing; personally I quite like them from the point of view of design. The first ad is some sort of a teaser and it says, ‘ it’s coming… ’ The second ad says, ‘43 rd International Film Festival of India, Goa 20 th – 30 th Nov, 2012 at Goa it’s here…’ The third ad says ‘43 rd International Film Festival of India 20 th – 30 th Nov. 2012 Goa’ and ‘ 100 Years of Indian Cinema’ Second ad. November 18, 2012 Third ad. November 20, 2012 The questions that comes to one’s mind are: What is the objec...