Advertising Opinions

Full page ad  This is continuing from my earlier post. There are two press ads I would like to write about one is the full page jacket ad announcing the diamond jubilee of Vicco Laboratories and the other is that of Silk Museum, well there is nothing much to write about because the copy in these ads speak for themselves; the Vicco ad is quite interesting in peculiar way, but I have not understood the headline. What does 'Affluent Tradition & Opulent Heritage' mean? I am totally foxed! The above is an ad of a saree shop located in central Bombay. The copy reads ans you can see,'Enhance The Status of the wives of the Own of Private Plane,...' This according to me, as I understand strictly from the above ad, means if you buy sarees from Silk Museum you will be enhancing the status of the wives (how many wives is not specified) of one guy who owns a plane, helicopters, luxury cars and he also happens to own film stars, politicians and one industrialist; this guy, whoe

Today happens to be 12.12.12, a unique combination of numbers; I did not plan to do a post today but the date being12.12.12 I thought why not write a few short comments on recent press ads today. All these ads were released in The Times of India, Mumbai edition. Comfort After Wash Fabric Conditioner Comfort Fabric Softener has been around for a very long time but now the positioning seems to have changed. My personal feeling is that when you call it a fabric softener you send a definite message that it softens fabric, but what is a fabric conditioner? The ad says it gives clothes shine and fragrance, “the clothes are super soft” is mentioned in smaller types. Has the brand/product proposition become a little blurred now?         Good Day Biscuits This is an innovative ad from Britannia but look at the howler; it says ‘Good Day’ right in the middle of a tragedy. Later The Times of India apologized because some readers found it insensitive. Banning Gutkha I never ever imagined that I w

The current ad campaign for Acer Laptops is a bit unusual; it began with a press ad saying that Hrithik Roshan, the brand ambassador almost walks off because he was not at all comfortable with the script of the TV commercial (TVC), the copy also says that he was very upset and had serious doubts whether the concept itself was possible. The press ad was made to look like a news item. This was followed by a TV campaign. Interestingly the TVC also shows that Hrithik Roshan is not comfortable with the fact that the TVC was to be shot using a number of Acer laptops; he is persuaded to stay back and he does the shoot rather reluctantly.    On seeing this ad for a few times I wondered as to what the core message is? And why this unusual script and what purpose does it serve? What does it have to offer to the prospective buyer? The proposition made to the prospective buyer is that the product is ‘ultra light, ultra fast, with Dolby sound, basically powerful enough to create this film’. It is