Advertising Opinions

For over the last decade or so advertising in the property market in India has been becoming increasingly vibrant; I had written a post on this subject (see Selling Property Creatively ) earlier but I felt an update was necessary. In the past print ads of properties presented only bare facts that the prospective buyer needed to know and usually carried an architect’s illustration of the building, ads of this type can still be seen but increasingly several property developers have been going beyond presenting basic facts and are addressing the various other needs of today’s buyers; thus making ads increasingly creative and innovative. However some developers’ ads merely carry stock images with cleverly written copy in the name of creativity; but there are developers who realize the importance of brand building in order to secure a place in today’s competitive market.  This article is based on ads seen in Bombay, I am sure that the story will be more or less the same in the other maj...

The above press advertisement caught my eye both at Pune and Mumbai and I decided to write about it; since I was curious to know more I contacted the ad agency ICOMO Advertising (I) Pvt. Ltd. and they were kind enough to answer my queries.   Before I begin discussing the ad let me give a brief background of Faaso’s. Two young engineering-management professionals set up Faaso’s -- a chain of quick service restaurants. Currently Faaso’s has several outlets in Pune and in and around Mumbai. Fasso’s specializes in various kinds of rolls or wraps as you would choose to call them, kababs, biryanis and few other items; these items can be ordered by phone or through the internet. The founders of Faaso’s identified a gap in the market between the western style fast foods such as pizzas and burgers on one end and local Indian street food on the other. Faaso’s offers convenience and quality of the western style fast food chains and the desi flavours of Indian street food. For more on Faaso’...