Hitting out at cockroaches
Godrej Consumer Products Limited recently launched HIT Anti Roach Gel. A product in this category was first introduced by Godrej Hicare Ltd. some years ago, though not in the FMCG space but was part of the pest control services offered by the company; today there are other companies offering pest control services who also make use of anti cockroach gel. Use of anti cockroach gel is relatively a new concept; it is a simple, clean and by far the most effective way of getting rid of cockroaches. The gel is applied in form of small spots at places frequented by cockroaches, it attracts cockroaches that eat them and die, and other cockroaches who feed upon the infected dead cockroach also die. This is truly a revolutionary concept and I do not think there are too many players in this category in the FMCG space. HIT Anti Roach Gel is not the first anti cockroach gel to be introduced in India in the FMCG sector as claimed by Godrej Consumer Products Limited in their ad, at least not technic