Attracting Tourists
Among the state tourism ad campaigns, in the last one year or so, advertisements of Madhya Pradesh (MP), Kerala and Gujarat Tourism drew my attention; the Gujarat Tourism ad campaign has been on television for close to three years. I also see a Maharashtra Tourism ad now and then on television but it is not as impactful as the first three mentioned above. Actor Shah Rukh Khan was been roped in by the West Bengal government to do an ad for the state, but I have not seen this ad in any TV channel so far, not even in travel related programmes; I finally saw it on YouTube; I wonder in which channels can one see the West Bengal Tourism ad? Before I begin commenting on these ad campaigns let us see as to why do people travel? Other than personal reasons, the other reasons or needs are: sight-seeing, pilgrimage, professional work, healthcare, medical treatment, to attend events (like exhibitions, festivals, sports events, etc.), shopping, and study tours or just to unwind and relax or a co