The Bold and The Stupid
Some advertisements I come across surprise me, sometimes for the right reasons and sometimes for the wrong reasons. Some ads are truly bold and hard hitting but others are bizarre. You will see what I mean, please read on, I picked up few that appeared in the press in the last 12 months. Delishus Gourmet Cookies This is one ad you cannot miss. The big blowup of the cookie is attractive and mouthwatering – very good photography indeed. The body copy is nice, simple and brief. The Sunfeast Delishus Gourmet Cookies brand has been repeated twice which I think is quite clever. There is one thing unusual you may have noticed, that is the product pack shot is missing; but that does not matter at all because the branding is pretty strong. An interesting element in this ad the “store locator” at the bottom of the ad, this is a website that can help a consumer check out as to where the product is available; I did check it out and found it quite useful; the company must make sure the store ...