The way to a consumer’s heart is through his/her stomach – Shopping Mall advertising
Growel's 101 Mall Shopping malls have brought about a significant change the behaviour of consumer in Indian cities. Malls are not just about shopping; these have become entertainment destinations, places where you can socialize, eat, meet people, and generally spend time in air-conditioned comfort. I have also seen people having business meetings at food courts and it is not uncommon to see people working on their laptops. The food courts in major malls offer a variety of choices. Magnet Mall Phoenix Market City Advertisements of most malls are quite similar in the information they give out, they usually talk about the variety of things they have to offer such as shopping, entertainment, movie theatres and food. You also see ads of malls during festival time announcing special offers and discounts or when they happen to hold special events at their premises. There is one mall located in the northern suburbs of Mumbai (Bombay) which has a different story to tell, their selling poi