My favourite ads of 2013
Another year gone by and I remember some interesting ads which were first seen on Indian television last year. I give below short comments on 10 of my favourite television campaigns during 2013. 1. Bharati Axa – Aap yenha aaye kis liye I find this ad quite entertaining and engaging with good use of humour; the message here is that claims settlement with Bharati Axa is a simple process and that their staff will make extra efforts to help you. 2. Tzinga – I am feeling sleepy o mamma I find this ad entertaining, energetic, and humourous. 3. Axis Bank – Progress Together The message is very clear – when one individual makes progress others connected to him/her benefit and also progress in turn, this causes a kind of chain reaction. I do not think the thought behind the ad is original but I think the story in this ad has been beautifully told, what is implied is that Axis Bank helps all the way in progressing together. This reminds me of the earlier campaign in the year 2012 wh