Advertising Opinions

I like this Maggi Masala Noodles TV ad because of its simplicity and single-mindedness, it does not say much but effectively communicates the message that Maggi Noodles is for everybody. Maggi Noodles was introduced in India more than 25 years and is going strong. When this product was launched it was targeted at the urban household, small children being the consumers and the mother being the provider and the one to decide. Over the years new variants were introduced which targeted various segments of the market – such as the health conscious, the fun loving, the aged, the young and the adventurous; so today Maggi Noodles caters to people belonging to all age groups, geographical locations but the core target group consumer still seems to be children in urban areas.    In the recent ads which were produced when the product completed 25 years, an attempt was made to show that Maggi Noodles is accepted at a pan India level and that it is consumed by all age groups and people fr...

The current Eveready ad campaign Give Me Red featuring Akshay Kumar reminds me of the original Give Me Red campaign 22 years ago, fortunately I was able to find the two ads on YouTube. The energy levels in those two ads were high and the same is being maintained in the current Akshay Kumar campaign. The essential difference between the old and the current campaign is that the old one was promoting Red Eveready batteries whereas the current one is promoting a range of rechargeable products launched by Eveready Industries India Ltd. The battery plays an important part in the performance of these products. When the Give Me Red campaign was first launched at least 22 years ago it attracted a good deal of Give Me Red ad campaign just did not make any sense. An ad campaign is supposed to sell a product but this campaign did not seem to be doing so. The visuals such as the bar scene, where red coloured drinks are shown to be passed on did not seem to be serving any purpose except for some ...