IIN – What exactly was the idea behind this campaign?
The present IIN (Idea Internet Network) advertising campaign from Idea Cellular is generally believed to be gimmicky and misleading by many who have seen it; while I agree with that I also believe that it is among the most interesting ad campaigns I have seen in the past one year. It is quite evident that people have been misled into believing that IIN is some kind of an educational institution which is incorrect; IIN is simply about accessing the internet using Idea Cellular’s network. The IIN ad campaign comprises eleven ads (I do not know if there are more), to watch them please click here to go to Idea’s YouTube channel . As reported in the media this campaign is a follow - up to the ‘ No Ullu Banaoing ’ campaign. While ‘ No Ullu Banaoing ’ campaign educated users on using the mobile Idea’s internet services, the IIN ad campaign Idea Cellular takes it a step forward, the objective here is to empower users, especially the youth, of using internet to their advantage. The campaign is