Advertising Opinions

Faasos (earlier Faaso's) has been in the market for four or five years and has been expanding despite growing competition. The competition is just not from food brands in this category but also from other fast food or convenience food brands, both Indian and foreign, which are present in the market today; those being, various brands of pizzas, kabaab rolls, savouries, biriyanis and other such food items. Convenience food items of various kinds sold by local players, who do not have a presence in cities and towns other than where they are situated, also pose competition to Faasos; the convenience food market in India is becoming more and more competitive; the consumer today enjoys a lot of choice. Earlier Faaso’s was present only in Pune and Mumbai (Bombay) but today it has spread its wings to various other Indian cities such as, Delhi, Hyderabad, Bangalore, Ahmedabad, Baroda, Chennai, Indore and Gurgaon. Recently Faasos launched a mobile app to further grow its business, as is the