Know about plywood – Ask Greenply
Greenply has recently launched a new advertising campaign – Ask Greenply. The campaign comprises three ads – 'Nayi Maa', 'Dhongi Baba' and 'The Couple' . In each of the ads an awkward situation is shown and when a character is asked a question he gets dumbfounded. The ads are humorous and the primary objective of this campaign is to urge consumers to ask questions on plywood, in order to enable this a website (www.askgreenply.com) and helpline number appear at the end of each ad. There is no need for me to describe these ads in detail since I have embedded them below at the end of this article. Over the decades plywood manufacturers have promised strength and durability as product benefits for their brands of plywood. Regardless who the manufacturer is or what brand it is advertising the message has always been about strength and durability; this has been happening for decades even till today. In this product category there is hardly any product differentiatio