Pepperfry – Why wait for Diwali?
Every year during the festival time in India, we are bombarded with special ad campaigns mainly in newspapers, TV and the internet. Most of these ads announce discounts and special offers for various products. These campaigns reach a peak during Diwali. Currently Pepperfry.com, a leading online furniture marketer, is running a pre-Diwali (2015) ad campaign – Why wait for Diwali sale? For high value products such as furniture most customers prefer postponing purchases till the time festival discounts are announced, the purpose of this campaign is to persuade customers to buy furniture, offered by Pepperfry at a discount, before stiff competition sets in during or just before Diwali. This clearly is a clever marketing move but what interested me were the scripts and the execution of the four interesting TV commercials(TVC) which comprise this campaign. You can watch the commercials at the end of this article below. All the four ads are based on true life situations which we all experien...