Effective Communication through 4G
Most TV viewers would have taken notice of the Airtel 4G advertising campaign. An ad campaign such as this is successful not just because of the money spent to splash it all over the but also because of the meaningful message and excellence in the execution. Airtel is the very first telecom company to introduce 4G services and it had launched a hard-hitting campaign for its 4G network in the year 2015, the campaign continues till this day. The very first TV commercial in this ad campaign is 'The Airtel Challenge' which shows a contest happening between two young ladies using mobile phones on a rooftop of a house in an old ‘mohalla’ or an old residential area. One of the two contestants is the Airtel 4G girl; needless to say that the Airtel 4G girl wins hands down much to the amazement of the people gathered there. I do not need to go into details of the ad because the same has been embedded below, in case you are unable to view the video here you can view it on YouTube by clic