Advertising Opinions

Burger King – Take a little help from Mc Donald’s In the burger business or let’s say in the informal restaurant business McDonald’s is the leader with the largest number of outlets. There is always a Mc Donald’s within reach. In this ad Burger King acknowledges Mc Donald’s strength and tries to use it to its advantage; this indeed is a bold thing to do. The impression that this ad attempts to leave in the consumers’ mind is that Burger King is far better than Mc Donald’s and it is worth every effort to go to a Burger King restaurant even if it is distantly located, and even if you need have a light snack at Mc Donald’s (Mc Drive) on the way, the effort is certainly worth it. The ad tries to make you feel that Burger King is a massive brand and that Mc Donald’s is relatively a small player playing a supporting role. For the Burger King consumer I feel, the ad strengthens the brand Burger King and for someone like me who has never tasted Burger King, I do feel like trying it out after