Advertising Opinions

Greenply has recently launched a new advertising campaign – Ask Greenply. The campaign comprises three ads – 'Nayi Maa', 'Dhongi Baba' and 'The Couple' . In each of the ads an awkward situation is shown and when a character is asked a question he gets dumbfounded. The ads are humorous and the primary objective of this campaign is to urge consumers to ask questions on plywood, in order to enable this a website (www.askgreenply.com) and helpline number appear at the end of each ad. There is no need for me to describe these ads in detail since I have embedded them below at the end of this article. Over the decades plywood manufacturers have promised strength and durability as product benefits for their brands of plywood. Regardless who the manufacturer is or what brand it is advertising the message has always been about strength and durability; this has been happening for decades even till today. In this product category there is hardly any product differentiatio...

Faasos (earlier Faaso's) has been in the market for four or five years and has been expanding despite growing competition. The competition is just not from food brands in this category but also from other fast food or convenience food brands, both Indian and foreign, which are present in the market today; those being, various brands of pizzas, kabaab rolls, savouries, biriyanis and other such food items. Convenience food items of various kinds sold by local players, who do not have a presence in cities and towns other than where they are situated, also pose competition to Faasos; the convenience food market in India is becoming more and more competitive; the consumer today enjoys a lot of choice. Earlier Faaso’s was present only in Pune and Mumbai (Bombay) but today it has spread its wings to various other Indian cities such as, Delhi, Hyderabad, Bangalore, Ahmedabad, Baroda, Chennai, Indore and Gurgaon. Recently Faasos launched a mobile app to further grow its business, as is the...

The present IIN (Idea Internet Network) advertising campaign from Idea Cellular is generally believed to be gimmicky and misleading by many who have seen it; while I agree with that I also believe that it is among the most interesting ad campaigns I have seen in the past one year. It is quite evident that people have been misled into believing that IIN is some kind of an educational institution which is incorrect; IIN is simply about accessing the internet using Idea Cellular’s network. The IIN ad campaign comprises eleven ads (I do not know if there are more), to watch them please click here to go to Idea’s YouTube channel . As reported in the media this campaign is a follow - up to the ‘ No Ullu Banaoing ’ campaign. While ‘ No Ullu Banaoing ’ campaign educated users on using the mobile Idea’s internet services, the IIN ad campaign Idea Cellular takes it a step forward, the objective here is to empower users, especially the youth, of using internet to their advantage. The campaign is...

The Servo 4T – Pushpinder TV commercial has been on television for quite some time now. It shows a young man pushing his motorcycle and is being made fun of by everyone who sees him; he has even been given a nickname – Pushpinder, because he is always seen pushing his motorcycle. To my mind the approach taken for creating this campaign is very different from those of its competitors. The primary function of any lubricant is to reduce friction between moving parts, thus reduce wear and tear, and also prevent corrosion; this enables the machinery to work efficiently for a long time. The message communicated in all advertisements for lubricants is essentially this but the manner in which it is communicated differs from brand to brand. The Servo 4T – Pushpinder TV commercial also conveys essentially the same message but adds another aspect, that being, if a person were to use inferior lubricants, he would not only face hardship (pushing the bike) but also humiliation (people making fun), ...