Advertising Opinions

I occasionally contribute to this blog but have been absent for some time now. You see multi-tasking is the buzz word today but I am hopeless at multi-tasking; for me it has always been one job at a time. I sort of get stressed when I have to do too many things at a time. Recently therefore when my co-blogger  and brother Aroop Bose told me that it is time I made a contribution I thought, “Goodness me! I already have my own food blog -- It is tasty ma! and I am also working on a film blog which I plan to launch shortly and not to mention my household chores” …. Even as these thoughts crossed my mind my eyes fell on the Bournville press ad. Though the first Cadbury Bournville commercial attracted my attention I found it a bit bizarre. I however like the current one, a novel way of emphasizing on quality and the press ad is an excellent support for the TV commercial. Usually in any ad it is the tagline which attract...

The Tata Sky advertising campaign which is currently running is one of my favourites. It is a three ad campaign on TV supported by outdoor; these ads have the ability to grab attention, arouse curiosity, engage the viewer by entertaining and convey the advertising message very effectively. The target consumer is the one who has a limited household budget, is a simple person and slightly hesitant to go in for DTH because he perceives it to be unaffordable; this campaign tries to correct this perception. The ads are in two parts, in the first part the characters make strange requests in the most difficult situations and are able to get what they want; the moral of the story being-- Do not hesitate to ask because you never know that you could be in for a pleasant surprise. In the second part the actual advertising message that Tata Sky has affordable options is conveyed very effectively. The first part of the ads is quite dramatic and entertaining and also arouses ...