I Have Earned A Bournville! - By Shilpi Bose


I occasionally contribute to this blog but have been absent for some time now. You see multi-tasking is the buzz word today but I am hopeless at multi-tasking; for me it has always been one job at a time. I sort of get stressed when I have to do too many things at a time. Recently therefore when my co-blogger  and brother Aroop Bose told me that it is time I made a contribution I thought, “Goodness me! I already have my own food blog -- It is tasty ma! and I am also working on a film blog which I plan to launch shortly and not to mention my household chores” …. Even as these thoughts crossed my mind my eyes fell on the Bournville press ad.

Though the first Cadbury Bournville commercial attracted my attention I
found it a bit bizarre. I
however like the current one, a novel way of emphasizing on quality and the press ad is an excellent support for the TV commercial.


Usually in any ad it is the tagline which attracts my attention I find reading body copy quite tiresome. In case of Bournville their tagline You Have To Earn A Bournville instantly attracted my attention when I first heard it but surprisingly when my eyes caught sight of the press ad I found myself reading the body copy with great interest. Read it and decide for yourself, it is quite interesting particularly the intelligent use of pun on the word bean.

So while you readers decide whether you agree with me or not I think I will treat myself to a Bournville after all I have ‘EARNED IT’ haven’t I? After all I managed to finally find the time to contribute to this blog.

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