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Showing posts from August, 2012

Biscuits with Coffee

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In response to my earlier post Hide & Seek – Aroma of Fresh Coffee a reader sent me an email enquiring if a coffee spray similar to the coffee spray used in the Hide & Seek Caffé Mocha press ad was available for personal use; my answer to this is that I have absolutely no idea, I have never come across such a product. Now coming to my post -- Biscuits with Coffee Currently there are two coffee flavoured biscuit campaigns running on TV and they make very similar claims – both brands of biscuits have coffee in them and their ads suggest that these can be substituted for actual coffee. One campaign that of is Parle Hide & Seek Caffé Mocha and the other is Britannia Bourbon Cappuccino. TV commercials for both products feature a young boy and a girl, but the similarities end here. The treatments of both TVCs are distinctly different. The two Parle Hide & Seek Caffé Mocha TVCs show the boy asking the girl if she would like to have coffee, but instead offers Parle Hide &