Biscuits with Coffee
In response to my earlier post Hide & Seek – Aroma of Fresh Coffee a reader sent me an email enquiring if a coffee spray similar to the coffee spray used in the Hide & Seek Caffé Mocha press ad was available for personal use; my answer to this is that I have absolutely no idea, I have never come across such a product. Now coming to my post -- Biscuits with Coffee
Currently there are two coffee flavoured biscuit campaigns running on TV and they make very similar claims – both brands of biscuits have coffee in them and their ads suggest that these can be substituted for actual coffee. One campaign that of is Parle Hide & Seek Caffé Mocha and the other is Britannia Bourbon Cappuccino. TV commercials for both products feature a
young boy and a girl, but the similarities end here. The treatments of both TVCs are distinctly different. The two Parle Hide & Seek Caffé Mocha TVCs show the boy asking the girl if she would like to have coffee, but instead offers Parle Hide & Seek Caffé Mocha biscuits which she readily accepts. At the end they both are shown enjoying the biscuits. Both the commercials are well executed and get the message across – ‘A coffee she just can’t refuse…’
Now compare this to the Britannia Bourbon Cappuccino ad; here the girl invites the boy over for coffee on his request. He expects a pleasant coffee time with his girlfriend but disaster strikes; the girl disappears from the scene and instead her grandmother makes an appearance. The old lady asks him if he would like some coffee- cappuccino, instead of serving him coffee she offers him Britannia Bourbon Cappuccino biscuits. The boy tries to hide his disappointment with an artificial smile.
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